1952 - Jerry Levin
In 1952 Mr. Sidney's son, Jerry Levin, our CEO, expanded Lebo's by adding a dancewear department. This provides a complete line of ballet, tap, jazz, clogging and square dance products which includes tights, leotards, shoes, taps and accessories for all the dancer's needs.
In 1963, Jerry propelled Lebo's to prominence as a national distributor and manufacturer of dance costumes through its Colorama catalog. Our logo "If it's dancewear, it's Lebo's" says it all. Jerry founded the Lebo's "Barbette" label with a full line of dance shoes and dancewear products which today is a recognizable name brand across North America and in Europe.
Jerry went a step further in 1964 by adding a western wear department to satisfy the needs of local equestrians and farmers. Our motto "We sell everything but the horse" accompanied the addition of many new products from saddles, bridles, and vet supplies, to riding attire for both the western and English rider. Lebo's Boot Hill "Where the toughest boots in the world lie here" stocks every type of boot imaginable from the exotic skin cowboy boot to the steel toe waterproof work boot.
1984 - Mark Goldsmith
In 1984, Mark Goldsmith, Mr. Levin's son-in-law, joined the company with expertise in sales and management and is responsible for expanding Lebo's to its current nine retail store locations. Mark is President and oversees all store purchasing and operations.
1992 - Binyamin Levin
In 1992, Binyamin Levin, Mr. Levin's son, joined Lebo's and spearheaded the design and development of Lebo's computerized inventory control and management information systems. Binyamin is Vice President and oversees the wholesale dancewear department, inventory control system and Internet development.
2008 - Brian Goldsmith
In 2008, Brian Goldsmith, Mark Goldsmith's son, joined the Lebo's management team. A graduate of North Carolina State University, he became a Certified Pedorthist, specializing in treating foot ailments with orthotics and foot lifts. Brian began his career with Lebo's as a salesperson in the stores throughout high school and returned after eventually leaving a position at Northwestern Mutual. Brian oversees the wholesale dancewear and costume department as well as marketing and business development.